In an interview in New York on Wednesday, Fiat S.p.A. and Chrysler CEO Sergio Marchionne revealed that one of the first priorities of the partnership is to decide how to handle the Dodge and Alfa Romeo brands, which he sees as American and European counterparts. It sounds crazy but one of the scenarios being examined by Marchionne is the possibility to sell Alfa Romeo models under the Dodge brand in the U.S. and Dodge cars as Alfa Romeos in Europe.

In an interview in New York on Wednesday, Fiat S.p.A. and Chrysler CEO Sergio Marchionne revealed that one of the first priorities of the partnership is to decide how to handle the Dodge and Alfa Romeo brands, which he sees as American and European counterparts. It sounds crazy but one of the scenarios being examined by Marchionne is the possibility to sell Alfa Romeo models under the Dodge brand in the U.S. and Dodge cars as Alfa Romeos in Europe.

Here’s some good news for muscle-car enthusiasts. The Chrysler Group announced today the company has decided to continue production of the Dodge Viper SRT10 after all. Following several failed attempts to sell off its Dodge Viper business unit, the Detroit automaker had originally made plans to cease production of the V10-powered sports car in December, 2009. Since the introduction of the first generation Viper in 1995, Dodge has built more than 25,000 Vipers.

A member of the Caliber Forums has posted what looks to be a computer generated image along with some specific details on the changes that Dodge is supposedly working on for the 2010 Caliber’s interior. We can’t vouch for the photo’s authenticity, but just like the Jeep Patriot and Compass, if there’s one thing that the Chrysler Group needs to fix on the Caliber ASAP, is the poor choice of materials in the cabin.

The following February, Chrysler president Bob Lutz suggested to Tom Gale at Chrysler Design that the company should consider producing a modern Cobra, and a clay model was presented to Lutz a few months later. Produced in sheet metal by Metalcrafters,[2] the car appeared as a concept at the North American International Auto Show in 1989. This concept vehicle was originally named Copperhead because of its low, wide appearance characteristic of reptiles. All engines for the Viper have since been known as “copperhead.” The name would later be changed to Viper. Public reaction was so enthusiastic, that chief engineer Roy Sjeoberg was directed to develop it as a standard production vehicle.

The Viper was conceived as a historical take on the classic American sports car. The iconic AC Cobra was a source of inspiration, and the final version of the Viper bears this out with its powerful engine, minimalist straightforward design, muscular and aggressive styling, and high performance.